Thu, Nov 12, 2026
culture, quantified

Changelog

Franchise figures, before and after

Read 10 November 2026. The October column is the published 12 October 2026 article. The November column is what this reading uses. Anything not re-checked is in the flagged list, not in the November column.

12 November 2026: page changes only

No figure changed in this edit. The page gained a section for people who own or market an IP, a Sources & method section, source links on every figure, a description, source line and data link for each chart, and a manual-only chart carousel. The transcript file was regenerated from the current text, because the old file was an unrelated 2019 draft. The figures below are as read on 10 November 2026.

10 November 2026: figure changes since October

Figure October 2026 article November 2026 reading Why it moved
Wikipedia franchise-list revision 1379832186 (12 Oct 2026, 04:29 UTC) 1384334611 (7 Nov 2026, 19:52 UTC), read 10 Nov New revision. The old script date of 11 Oct was a scrape label, not the revision clock.
Franchises on the list 140 140 No names added or dropped.
Lifetime total $1,448.1B $1,460.1B +$12.0B, entirely the two rows below.
Merchandise, licensing, retail $809.4B, 55.8% (44.0–66.2) $812.4B, 55.6% (43.2–65.8) Paw Patrol's retail line.
Video games $259.2B, 17.9% (11.2–26.2) $268.2B, 18.3% (11.4–27.0) Call of Duty.
Box office on the list $265.3B, 18.3% (12.8–25.6) $265.3B, 18.1% (12.7–25.5) Dollars unchanged. Share fell because the list got larger. Games and box office ranges still overlap.
Call of Duty $31B $40B IGN, 26 Oct 2026, quoting Xbox: the franchise had surpassed $40B. The list rounds that to $40B. Not an itemised audit.
Paw Patrol $15.4B $18.4B stated Deadline, 28 Oct 2026, confirms $18B lifetime retail. The extra $0.4B is older The Numbers lines and is flagged.
Pokémon $130.7B $130.7B Unchanged.
Star Wars / MCU $46.7B / $37.5B $46.7B / $37.5B Unchanged. Combined $84.2B.
Hello Kitty / Mario / Gundam $33.5B / $9.74B / $5.0B same Unchanged since October. Still source revisions versus the 2019 file ($80.0B / $35.0B / $25.5B).
Disney parent share $430.7B, 29.7% (18.2–43.4) $430.7B, 29.5% (18.0–42.9) Same dollars, larger denominator.
Microsoft parent $75.2B $84.2B Call of Duty.
Top five parents 58.2% (52.7–72.6) 58.3% (52.3–72.7)
US-origin total and merch share $816.5B, 52.0%, 88 rows $825.5B, 51.5%, 88 rows Call of Duty is US-origin and is games, not merchandise.
Japan-origin $394.5B, 71.4%, 30 rows unchanged
Canada $20.1B $23.1B Paw Patrol, with the flag above.
US-origin rows with no 2019 match Article said 43 Crosswalk counts 45 43 did not reconcile. The article now says 45.
2019 audit sample 28 of 39 within 10% 28 of 39 within 10% Re-run, same seed. 39 of 40 matched.
DC grouped rows $46.1B, cited to the 2019 file $46.1B, cited to the 2026 list (S017) The dollars were already the 2026 rows. The citation was wrong.
2025 franchise share of worldwide top ten 94.4% (Wikipedia table) 94.3% Box Office Mojo, 94.2% The Numbers Still 9 of 10. Ne Zha 2 is not one number: Wikipedia $2.318B, Mojo $2.271B, The Numbers $2.004B. Not averaged.
2026 franchise share of worldwide top ten 62.0% as of 12 Oct (Wikipedia) 61.9% on both Mojo and The Numbers, read 10 Nov Still 6 of 10. Wikipedia's Mario cell is malformed and unused. Mojo has the film at $1.013B.
Disney segment revenue FY2024: $41.186B / $17.619B / $34.151B FY2025 10-K: $42.466B / $17.672B / $36.156B Year ended 27 Sep 2025. Prior-year column matches FY2024. FY2026 10-K not filed as of 10 Nov 2026.
Fox price wording "about $71.3B enterprise value" "$71.3 billion in cash and stock" Exhibit 99.1, 20 June 2018. Enterprise value was not the exhibit's headline, so it was removed.

Flagged, not guessed

  • Paw Patrol's $0.4 billion of box office and home media on the Wikipedia row uses The Numbers citations accessed in 2024 and 2023. Deadline's $18 billion retail line was re-read. The older add-on was not.
  • Call of Duty at exactly $40 billion is a rounded milestone, not a full product-line audit.
  • Ne Zha 2 has three public grosses. The article reports all three.
  • Wikipedia revision 1384822773 prints The Super Mario Galaxy Movie as $1,013,2447,550. Unused.
  • Domestic franchise share of the US top ten was not recoded for 2025. The line stops at 2024.
  • Original-medium, per-year, and the older Disney roll-up charts remain the 2019 file and are labeled that way.
  • Streaming dollars are absent from this ledger. This reading does not claim that no free source anywhere reports them.
  • FY2026 Disney segment revenue is not in the article. The 10-K was not filed.

Holds

  1. Revision clocks checked against the Wikipedia API. Film grosses re-read from Box Office Mojo and The Numbers. "Original" coding is stated in the article.
  2. 11 October was the old scrape label. Revision 1379832186 is 12 October 2026, 04:29 UTC. 2026 box office is labeled partial.
  3. DC's $46.1 billion is the 2026 list, not franchise.csv. Merchandise and other streams can overlap economically. Separate hero rows can overlap the MCU row.
  4. Fox is the exhibit's "cash and stock" wording. FY2025 segments were read in the 10-K, and the prior-year column matches the old exhibit.
  5. The 28-of-39 audit was re-run. The "43 additional US-origin properties" line did not match and is now 45. Hello Kitty, Mario and Gundam were re-parsed and had not moved since October.
  6. Parent mapping is described as a rule, not a title opinion. Failure cases are examples, not a cause.
  7. The streaming sentence is limited to this ledger.