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Portrait of Luca Pacioli, attributed to Jacopo de' Barbari, about 1495 Color print of a toy shop by Utagawa Sadahide, 1860 Belasco Theatre box office, published 1907
Pacioli, c. 1495 · public domainSadahide, toy shop, 1860 · CC0Belasco box office, 1907 · public domain

Netflix

Squid Game Season 2 Logged 730 Million Hours on Netflix

Squid Game Season 2 logged 730 million hours viewed on Netflix — 292 times the 2.5 million-hour catalog median across 27,803 titles.

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Netflix illustration from the Artometrics report

Squid Game Season 2 logged 730 million hours viewed on Netflix — 292 times the 2.5 million-hour median across 27,803 titles from 2010–2025.

The catalog median rose 18% from 5.7 million in the earliest report window to 6.7 million in the latest, signaling a higher middle even as mega-hits define the ceiling. The top dozen titles hold a median of 411 million hours, confirming sustained concentration at the head.

730,000,000

Hours viewed by Squid Game Season 2, the top title

2,500,000

Median hours viewed across the catalog, 292× below the leader

27,803

Title records spanning 2010–2025 in the working dataset

How the pattern changed over time

Median Hours viewed Over Time
Median Hours viewed Over Time

The catalog median rose 18% from 5.7 million hours in the opening period to 6.7 million at the close — a higher middle even as individual mega-hits define the headlines. Engagement tables mix report windows and title types; the trend reflects a shift in the reported middle, not a claim that every viewer watches more.

Who sits at the top

Squid Game: Season 2 // 오징어 게임: 시즌 2 leads at 730,100,000 — 411,000,000 marks the median among the top dozen
Squid Game: Season 2 // 오징어 게임: 시즌 2 leads at 730,100,000 — 411,000,000 marks the median among the top dozen

Squid Game: Season 2 // 오징어 게임: 시즌 2 logged 730 million hours. Among the top dozen, the median is 411 million — elevated, but not a single lonely spike. Global event titles dominate the ceiling. Below that head is a long descent into ordinary catalog hours.

How the field is spread

Hours viewed by Source
Hours viewed by Source

Hours viewed by engagement-report source show whether different publication windows share the same middle or disagree about typical scale. Report vintages are not identical instruments. Comparing boxes across sources reveals stability — or drift — in how Netflix's tables describe the catalog.

Who beats the median — and who trails

3_What_We_Watched_A_Netflix_Engagement_Report_2024Jan-Jun sits 100,000 above the median; 1_What_We_Watched_A_Netflix_Engagement_Report_2025Jan-Jun trails by 200,000. Those gaps are modest relative to the hundreds of millions at the title ceiling. Source-to-source differences matter most when interpreting medians across report windows.

What moves together

Hours viewed and views rise together for many titles, but runtime and completion behavior leave clusters that a single ranking would hide. A short title can rack up views without matching a long series' hour total. The scatter is where that distinction appears.

What to take away

Hours viewed concentrate at the top: Squid Game: Season 2 leads at 730 million, while the catalog median sits at 2.5 million. Leaders, report-window gaps, and the hours-versus-views scatter each answer a different question about attention.

Treat the charts as a map of published engagement tables — then check the source window before turning any title into a platform strategy claim.

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The Fine PrintBack of the BoxEnd Credits

NoteWarningsDisclaimer

Artometrics data brief. Figures come from the sources below. Derived shares and editorial indices are not audited financials.

MethodAssemblyMethod

Numbers in this issue are the published figures. The skin changes type, rules, and chart color only.

PlatesMade byImage credits

  • HeroArtometrics Netflix illustration.
  • PlatePortrait of Luca Pacioli, attributed to Jacopo de' Barbari, c. 1495. Public domain, via Wikimedia Commons.
  • PlateColor print of a toy shop, Utagawa Sadahide, 1860. The Metropolitan Museum of Art, CC0, via Wikimedia Commons.
  • PlateBelasco Theatre box office, published November 1907 in Architects' and Builders' Magazine. Unknown photographer. Public domain, via Wikimedia Commons.

Updated through JUN 15, 2026.

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