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Magazine · 103 issues · 5-minute reads

Franchises

Merchandise Owns the Ledger

140 franchises on the October 2026 Wikipedia ledger sum to $1.45T lifetime revenue. Merchandise is 55.8%; box office 18.3%; Pokémon leads at $130.7B. The US now out-earns Japan ($816B vs $394B), but Japan runs the higher merchandise share (71.4% vs 52.0%). Nine of 2025's ten biggest films were franchise entries.

Arts · 31

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Culture · 16

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